Marketing Ideas & Templates
Marketing Ideas
Offer as campus or school professional development opportunity or learning badge
Require completion as part of OER grant or stipend contract
Use as required workshop component for Open Textbook Library textbook review stipends
Include in OER promotional materials, events on campus, and campus participation in national events like Open Education Week
Share as a follow up learning opportunity after on campus promotion or education event.
Marketing Templates
Promotional Description
MI ExplOER is a free, self-paced, online course that provides an introduction to many aspects of OER and their use in higher education. The 8 modules in the course will teach participants to:
Define Open Educational Resources
Explain the rationale for OER adoption and use
Explain the differences between types of Creative Commons licenses
Identify repositories and other resources for finding relevant OER
Use tools and criteria to evaluate OER
Recognize steps and associated criteria for adapting and creating OER with proper attribution and licensing
Understand the process of creating and sharing open educational resources
Review the current landscape of OER in Michigan
Participants who complete the course and pass the final assessment with 80% or higher will receive a certificate of completion, and may earn CEUs.
Promotional Content
Google Slides for sharing with campus decision makers
Match the look and feel of the tutorial
Slides include:
Overview of OER - what, why, etc
Intro to modules - all on one slide
Flyer for MI ExplOER