Marketing Ideas & Templates

Marketing Ideas

• Offer as campus or school professional development opportunity or learning badge

• Require completion as part of OER grant or stipend contract

• Use as required workshop component for Open Textbook Library textbook review stipends

• Include in OER promotional materials, events on campus, and campus participation in national events like Open Education Week

• Share as a follow up learning opportunity after on campus promotion or education event.

Marketing Templates

Promotional Description

MI ExplOER is a free, self-paced, online course that provides an introduction to many aspects of OER and their use in higher education. The 8 modules in the course will teach participants to:

• Define Open Educational Resources

• Explain the rationale for OER adoption and use

• Explain the differences between types of Creative Commons licenses

• Identify repositories and other resources for finding relevant OER

• Use tools and criteria to evaluate OER

• Recognize steps and associated criteria for adapting and creating OER with proper attribution and licensing

• Understand the process of creating and sharing open educational resources

• Review the current landscape of OER in Michigan

Participants who complete the course and pass the final assessment with 80% or higher will receive a certificate of completion, and may earn CEUs.

Promotional Content

• Google Slides for sharing with campus decision makers

  • Match the look and feel of the tutorial

  • Slides include:

    • Overview of OER - what, why, etc

    • Intro to modules - all on one slide

• Flyer for MI ExplOER

• MCO OER Infographic